Tailored Automation: The Case for B2B and B2C-Specific Event Configurators
Automation is no longer a “nice to have” in hotel sales—it’s a must. But automating your quoting process is only the beginning.
To truly maximise the power of automating MICE sales, hotels and venues should take it one step further: by offering different event configurators for different customer needs.
Hotels Serve Multiple Markets — Why Use Just One Tool?
It’s obvious that corporate planners and private customers have very different needs, expectations, and decision-making patterns. And yet, many properties still use the same, generic process for all event inquiries.
This one-size-fits-all approach often leads to poor user experiences, lower conversion rates, and lost revenue.
The solution? Use separate, fully tailored configurators for B2B and B2C inquiries — built to guide each audience through a frictionless, intuitive booking journey.
See the difference for yourself:
Potential differences when selling events
Meetings & B2B events vs. private B2C events
| B2B Event Configurator | B2C Event Configurator | |
|---|---|---|
| Content | Business-focused | Festivity-focused |
| Wording & Tonality | Businesslike | Friendly |
| Photos & Visuals | Clean & professional | Emotional |
| Guided Selling | Query sequence different to B2C | Query sequence different to B2B |
| Event Space Specialties | Notion of "main" and "additional" rooms | Notion of "multi-select" spaces |
| Prices | Net prices | Gross prices |
| Price Level | Higher or lower than B2C | Lower or higher than B2B |
| Pricing Strategy | Fully dynamic | Often flat-rate |
| Terms & Conditions | Corporate clauses for payments, cancelation etc. | Simple T&Cs for private customers |
All Configurators - One Flexible Platform
The beauty of Eventmachine lies in its flexibility. There’s no fixed setup or rigid separation between B2B and B2C. All configurators are powered by the same robust Eventmachine configuration platform, meaning you can tailor each configurator to meet unique needs.
Whether you want to target corporate planners, wedding couples, or both, Eventmachine gives you full control over pricing, visuals, content, business logic, and workflows of each specific configurator.
Benefits for Your Customers
Relevance & Clarity
With dedicated configurators, your guests only see what’s relevant to them.
Corporate clients appreciate a streamlined, professional tool tailored to their needs and don’t want to scroll through options like birthday cake or bridal suite. Private clients, on the other hand, want to be inspired by your creative offerings.
This relevance pays off in user experience:
- Less confusion
- Faster decisions
- Higher trust in your venue
Benefits for You
More Automation, More Sales
Eventmachine’s tailored configurators do more than just look good. They work for you—automatically.
With distinct configurators, you can:
- increase conversion rates by offering the right product to the right customer
- reduce manual work with automated quoting for each use case
- upsell more efficiently thanks to customised guided selling flows
- avoid errors by applying the correct pricing and terms automatically
Implementing both B2B and B2C event configurators is not extra work—it’s an investment in smart automation.
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